I'm Dave Falcone. For over twenty years I have been fortunate enough to work in television marketing. During that time I have had wide range of experiences, helping networks increase ratings, launch new channels, strengthen brands, build strong teams and create effective operations.
Creative strategy, development and execution are my passion, core strength and experience. The samples of work here will give you a good sense of what I have been up to recently, including expanding into non broadcast arenas like education and corporate video. I've also explained a bit about my process and the firm belief I have in gaining insight and in planning, before work begins.
Thank you for visiting my site and I look forward to speaking with you.
In the spring of 2009 Falcone Creative LLC was formed by offering creative direction, development, stratgey, writing and producing services.
From 2006 - 2009 Dave was with the Travel Channel leading the creative re-brand of the network, launching defining series and helping to bring innovation across the organization.
Prior to that efforts, Dave was with Discovery Communications (DCI) helping them execute several major initiatives including launching the Military Channel and re-designing the Science Channel, Discovery Home Channel and Discovery HD Theatre. He also helped to introduced America to the Discovery On-Demand VOD service.
Prior to re-joining DCI in 2004, Dave was a freelance consultant providing creative direction and strategic thinking for cable television networks and broadcast design companies.
Dave honed his skills during a six year stint at DCI, helping The Learning Channel (TLC) increase from 30 million to over 80 million households. After three years with TLC, Dave was chosen to help lead the launch of Discovery Digital Network’s suite of six new channels. He was picked soon after to launch Discovery Health Media, and worked for the next two years to position DHM as a leader in online and television health-related entertainment and information.
Early in his career Dave was employed by WHYY, a PBS station in Philadelphia leading the Creative Services department. His career began at WCAU, CBS in Philadelphia where he worked in news, sports and programming for several years.
Dave has received many honors over the years including multiple Promax Gold, Silver, and Bronze awards, CTAM awards, Tellys, NY Festivals honors, and a national Emmy for broadcast design.
An avid football fan, foodie, music and nature lover, he resides in Silver Spring, Maryland, with his wife and their daughter. He is a graduate of Kutztown University, with a B.S. degree in Telecommunications.
