Hello
My name is Dave Falcone and for over twenty years I have been fortunate enough to have been working in television marketing. During that time I have had wide range of experiences; helping networks increase ratings, launch new channels, strengthen brands, build strong teams and create effective operations.
Creative is my passion, core strength and experience. The samples of work here will give you a good sense of breadth and depth of what I have been up to the past few years.
Thank you for visiting my site and I look forward to speaking with you.
Dave Falcone
For the past few years Dave has been with the Travel Channel leading the creative re-brand of the network, launching defining series and helping to bring innovation across the organization.
Prior to those successful efforts, Dave was with Discovery Communications (DCI) helping them execute several major initiatives including launching the Military Channel and re-designing the Science Channel, Discovery Home Channel and Discovery HD Theatre. He also helped to introduced America to the Discovery On-Demand VOD service.
Prior to re-joining DCI in 2004, Dave was a freelance consultant providing creative direction and strategic thinking for cable television networks and broadcast design companies.
Dave honed his skills during a six year stint at DCI, helping The Learning Channel (TLC) increase from 30 million to over 80 million households. After three years with TLC, Dave was chosen to help lead the launch of Discovery Digital Network’s suite of six new channels. He was picked soon after to launch Discovery Health Media, and worked for the next two years to position DHM as a leader in online and television health-related entertainment and information.
Early in his career Dave was employed by WHYY, a PBS station in Philadelphia leading the Creative Services department. His career began at WCAU, CBS in Philadelphia where he worked in news, sports and programming for several years.
Dave has received many honors over the years including multiple Promax Gold, Silver, and Bronze awards, CTAM awards, Tellys, NY Festivals honors, and a national Emmy for broadcast design.
An avid football fan, foodie, music and nature lover, he resides in Silver Spring, Maryland, with his wife and their daughter. He is a graduate of Kutztown University, with a B.S. degree in Telecommunications.
Featured Projects
Saxa Hoya!
Georgetown University wanted a spot that would break through the clutter during basketball games on national TV. ”Cheer” was imagined to co-opt a popular GU chant and transform it into a fist pumping anthem.
Clean Cuts Music mixed a riveting track, Cerebral Lounge a riveting cut.
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Corporate?
Digital agency R2i desired a compelling, fresh narrative to help communicate the brand at data powerhouse infoGROUP. Unexpected and engaging the piece takes the “corporate” out of corporate video.
Animation by Cerebral Lounge and audio by Clean Cuts Music.
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