Falcone Creative

• Hello
• Portfolio
• Method

A Working Approach That Works

I believe in using a simple yet highly effective three-part working process. It has been my experience that when this process is approached with energy and discipline, the chances for success multiply exponentially.

First, it's critical we put real effort into Understanding the Brief, including who the true target is, what need is being served for them, the product USP, brand tone and manner and what the metrics are for success - before we dive into creative development. 

The second phase is the Creative Development. After initial brainstorming sessions and gathering as much input and insight as we can, I like to develop a wide range of ideas, each hitting squarely on brief and each taking a different creative direction. 

Last comes Flawless Execution. Clear direction and a strong creative idea are only as good as how well the product ultimately gets made. I only work with dedicated individuals and companies who are uncompromising in their work ethics. Together we deliver high quality, nuanced work. It's a rigorous process but the results are worth the effort.

 

Parting Shots

Bourdain It was an invaluable experience working with a brand as strong and defined as Tony has created. Here, find some of the best of the cutting-room-floor. Ads from the fringes of campaigns that perhaps went a bit too far. Enjoy! Play

Thank you for your consideration.