Falcone Creative

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A Working Approach, That Works

It has been my experience that when work is approached with a firm process in place the chances for success multiply exponentially.

I like to start by putting real effort into Understanding the Creative Brief or creating a brief if there isn't one. This deep dive reveals who the true target is, what need is being served for them, what is differentiating about the product, the brand tone & manner and what the metrics are for success. 

Once we get that aim right, then we can start Creative Development. I like to develop a range of ideas, each hitting squarely on brief and each taking a different creative approach. 

Last comes Flawless Execution. I'm a bit of a perfectionist and only work with highly dedicated individuals and companies who are uncompromising in their work ethics. Together we deliver high quality, nuanced work.

It's a rigorous process but the results are worth the effort.

 

Parting Shots

Bourdain It was an invaluable experience working with a brand as strong as Tony has created. Here, find some of the best of the cutting-room-floor. Ads from the fringes of campaigns that perhaps went a bit too far. Enjoy! Play

Thank you for your consideration.